VW Group
2025
Two social media commercials designed for short-form digital platforms. The objective was to communicate two distinct messages within the same short-form digital ecosystem: the environmental impact and viability of e-mobility, and the nostalgic, enduring legacy of the Golf GTI leading up to its 50th-anniversary edition.
For the e-mobility segment, we used stop-motion-inspired aesthetics. Top-down views of model vehicles are arranged to form precise geometric patterns. By introducing frame-by-frame movement and intentional, subtle imperfections, the execution establishes a tactile, human feel that grounds the statistical data.
The historical sequence of the Golf GTI ad relies on a lo-fi, analog aesthetic. This raw, archival treatment abruptly transitions into a highly polished, contemporary aesthetic to reveal the Golf GTI 50 Years Edition.
The final deliverables are video assets that show sustainability messaging, as well as brand heritage.
Role: Animation, editing
Art Direction: Robert Schleicher
Agency: Zum goldenen Hirschen Valley